Sun Busters Press Release

Safe and Fashionable Swimwear Designed to Offer Protection from Sun Damage

15 May 2007, 05:10am ET
NEW YORK, May 15, 2007  
With summer comes fun in the sun, and for parents across the country - the search for great sun protection. Slathering sunscreen on your children may not be the optimum way to protect them from damaging UV rays, but wearing protective swimwear, Sun Busters(R), is the new smart and stylish answer.

Sun Busters swimwear and hats are made from fabrics that provide a UPF (ultra-violet protection factor) of 50+, wet or dry, and have a high resistance to the wear and tear of chlorine and saltwater. The line offers a solution that protects infants and children from over 99% of dangerous UV rays. See http://www.darimikidz.com.

Sun protection is critical for children and Sun Busters is a safe swimwear answer with maximum UV protection. According to Skin Cancer Foundation (SCS) research, one blistering sunburn in childhood more than doubles a person's chances of developing melanoma later in life. Sun Busters understands that there is no need to trade style & fashion for effective sun protection.

Sun Busters sun-protective products are a favorite among parents in that their fabrics have a tighter weave and a UPF value that provides a maximum level of protection from both UVA and UVB rays. Their swimwear and hats are constructed of unique fabrics that are woven without the use of chemicals and keep children safe in the sun.
"With the increasing rates of skin cancer, it is imperative that we teach good sun care practices to children and help them develop safe habits at an early age," says Sun Busters Co-Founder and mother of three, Jennifer Wolfe. Both parents and children enjoy its colorful and vibrant designs. These colorful designs make it easy for parents to spot their children at the pool and beach. Sun Busters is already developing a following from celebrity parents who support fashionable sun-protection!
Additional research suggests that sunscreens are not a guarantee against cancer and leading researchers recommend that babies and children wear sun protective clothing. With this growing awareness of the dangers of UV rays, parents increasingly rely on Sun Busters as an essential precaution when outdoors with their children. Sun Busters fabrics are pre-certified to UPF 50+, testing in accordance with USA Standards ASTM-D6603 and Australian and New Zealand Standards AS/NZS4399.
Sun Busters was founded in 2003 as a brand focused on protecting children without sacrificing style. Sun Busters is available nationwide at children's boutiques, surf shops, and http://www.darimikidz.com.